Santiago Pérez Gazzano
I'm Santy. I take a big idea, break it into steps that can actually be taken and bring together the people who make it real. My work runs on something built slowly: the trust of the people who know me.
Uruguay and Brazil as the platform. The world as the destination.
Different fronts that keep crossing paths. What I learn in one helps me solve another.
Co-founder and director. We set up and run companies that sell to Mercosur and the world from Zona Franca Libertad, Uruguay. Gouland, Fantek and Kerwat already operate with us. We also run the reverse route: Uruguayan companies opening Brazil.
kaizen.uy
I lead the brand's entry into the Brazilian market and the development of its franchise model. Sorocaba is my operating base in Brazil.
Commercial director and columnist. Online relaunch, archive recovery, newsletters and the relationship with subscribers of a weekly with 23 years of history.
A free, non-profit football manager game, made for the love of sharing. Inspired by PC Fútbol and Uruguayan football, with women's football, futsal and beach soccer.
Free training in foreign trade, management, finance, marketing, sales and working languages, so knowledge travels further.
academy.kaizen.uy
Business planning, institutional communication, reputation and crisis communication. Now also websites and booking and management tools for businesses and projects.
My reputation and the relationships I've built are the foundation of my work. When I introduce someone or bring an idea forward, my name goes with it. Looking after that trust is part of every decision.
Business law · Brazil
Logistics and operations · Uruguay
Real estate · Brazil
Technology for hospitality and events
Sport and international operations
Media and communication
Events and advertising · BangladeshMedia, teaching, sport and business. Every stage left something I still use.
What I'm running in 2026.
Bringing the brand to the Brazilian market and building its franchise model.
Free football manager game, in development.
Free business training.
Commercial director and columnist. Online relaunch and strategic planning.
Co-founder and managing director. Logistics, finance, communication and institutional relations.
Business planning, corporate communication, reputation and crisis.
Co-founder and director. Sports marketing, projects and internationalisation of companies.
Director of International Relations. Brand expansion through franchising.
Marketing Director. Growing the sport and the business from Sorocaba.
Founder.
Director of International Relations, based in Raleigh.
CFO and financial advisory in a free trade zone.
Professional player. University national team at the 2008 World Cup in Slovenia and the 2009 Copa América in Paraguay. Dolores, Argos, Lourdes, Boston River and Peñarol beach soccer.
Mathematics and entrepreneurship in secondary school. Adjunct lecturer in International Economic Integration and Marketing at UCU.
Energy, Canal 4, La República, Arenga, Soy Celeste and El Club de muchas cosas, among others.
Degree in International Business and Integration, specialising in Marketing Communication (Universidad Católica del Uruguay). Associate degree in Business Management (Udelar) and Marketing Technician (Escuela Francesa de Negocios).
Spanish, Portuguese and English.
Uruguay Adelante and Todos x Dolores are two projects I started from scratch. There I put relationships and the ability to organise at the service of people who needed it.
Co-founder and managing director · since 2020
An organisation that brings efforts together to support people and communities in vulnerable situations. Through community kitchens it gathered support, resources and logistics so food reached those who needed it.
Founder · 2016 to 2019 · Archive video · 5 min
It started as a way to rally solidarity around the town of Dolores and later grew into Todos x Uruguay. People who organised themselves to help a town get back on its feet.
See how far we can go. Know where to start.
Got an idea you want to make happen?
Let's talk.I answer personally.